Sponsored By

ANZ Worldline Payment Solutions logo
Co-Operative Supermarkets Australia logo with red background and white text
RITCHIES IGA supermarket logo
Black and white logo of Laytoncorp with a stylized monogram above the company name.
Moreton Hire logo with blue and black text
A woman shopping in a grocery store aisle, reaching for items on a shelf, with a shopping cart in front of her.

The Future of Independent Retail Starts Here

Attendees Register Now
Exhibitors Register Now

Expo: May 6th - 8th 2026

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Future-Focused. Industry-Driven.

As a dedicated event for the independent retail sector, the Direct2Store Expo brings together retailers, store owners, department managers, and suppliers from across Australia for a high-impact showcase of products, innovation, and industry connection. This is your opportunity to meet directly with suppliers, logistics providors, tech experts, explore new ranges, access show-only deals, and build the relationships that support stronger buying and better business outcomes throughout the year.

For 2026, the Direct2Store Expo will be hosted at the ICC Sydney, bringing the entire directs community together under one roof for 2 action packed days. Whether you operate a single store or manage a multi-site group, the Expo delivers the insights, products, and supplier partnerships that help independent retailers stay competitive in a fast-changing market.

Join us Wednesday to Friday, 6th–8th May 2026, and be part of the largest direct-to-retailer supplier showcase in Australia.

A presenter stands on a stage in front of a large audience at a conference or seminar, with a big screen displaying a presentation slide titled 'Sales trends steady in at-home food sector.' The audience is seated facing the stage, and the room has professional lighting and sound equipment.

educational workshops

We are focused on delivering you access to the latest trends in grocery, data, AI, finance and logistics that will allow you to drive the profitability of your business.

A retail display shelf with various snack products at a Market Grocer store, with a green sign above that reads 'Helping You Build Your Business' in the background.

exhibits

Our exhibitors represent direct suppliers, financial solutions, data and technology, supply chain, route to market and new and emerging brands. From Fresh to AI to finance you will be able to find what you are sourcing and make valuable connections

People at a cheese tasting counter in a cheese shop with large wheels of cheese on shelves in the background.

Network opportunities

This is your opportunity to meet new contacts, learn from experienced retailers and have access to experts in the fields of logistics, tech, finance, equipment and much more.

Featured Speakers

  • Smiling middle-aged man with short dark hair wearing a blue and white striped dress shirt and a dark tie, posing against a white background.

    Fred Harrison

    Ritchie’s Supermarkets -
    CEO

  • A smiling man with short brown hair, wearing a dark suit, light blue shirt, and navy tie with white polka dots.

    James Lane

    CEO Co-operative Supermarkets Australia

  • Craig Woolford

    Senior Analyst, Consumer Sector at MST Marquee

  • A man with short brown hair wearing a white and blue checkered button-up shirt standing against a plain beige wall.

    Cameron Mackie

    Director at Summit Insights

  • A smiling young woman with blonde hair, wearing sunglasses on her head and earrings.

    Ashlee Brooker

    Operations Manager, Country Grocers and Liquor